Product Advertising, Social Media, Video Production
Peninsula School District
Client
Peninsula School District
Services
Consulting,Marketing,Video Production
Date
2/3/22
Result
In a competitive educational landscape, the Peninsula School District in Gig Harbor, Washington, sought to showcase the unique qualities of its 17 schools. Serving both the city and surrounding areas, the district aimed to give parents an engaging, informative view to help them make confident decisions about their children’s education.
Peninsula School District set out to create videos highlighting each of its 17 schools, balancing a consistent, modern aesthetic with showcasing every school’s unique personality and strengths.
Project Scope
To answer this call, our team orchestrated the creation of 17 individualized videos. Each piece delved into the diverse aspects of a school, incorporating interviews with key staff and students to render a multifaceted view of the institutions. Balancing informativeness with engagement, we amalgamated drone footage, cinematic shots, and B-roll to enrich the visual narrative.
execution
The meticulous planning involved collaborating with multiple district members to schedule and conduct several interviews efficiently, without compromising the video quality. Beyond the individual school videos, we crafted an essential marketing piece instrumental in securing approval for their levy propositions focused on safety, security, technology, and educational program replacement.
The Outcome
The unified yet distinctive suite of videos became a pivotal resource for parents, offering insights and fostering informed decisions regarding their children’s academic journey. Moreover, the comprehensive video dedicated to the levy propositions played a crucial role in elucidating the objectives and benefits, contributing to their successful approval.
The endeavor with the Peninsula School District underscored the transformative potential of well-crafted visual storytelling. By intertwining consistency with uniqueness, we managed to convey the multifarious strengths of the district’s schools, facilitating parents’ choices, and supporting district-wide initiatives.
Other Work
(Case Studies)
Marketing, Product Advertising, Video Production
