The Best Tips and Tricks for Filming High-Quality Social Media Videos

Are you looking to create high-quality social media videos but don’t know where to start? Don’t worry, we’ve got you covered. In this blog post, we will share some tips and tricks for filming professional-looking videos. By following these tips, you’ll be able to create videos that are both high-quality and engaging!


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You only have a few seconds to make a good impression, so it’s important that you hook your viewers in right from the start. A great way to do this is to start with a powerful visual or sound. This could be anything from an explosion (if your video is action-packed) to a beautiful landscape shot (if your video is more relaxing). Whatever you choose, make sure it’s something that will grab your viewers’ attention and make them want to keep watching.

Most people also make the mistake of introducing themselves at the start of their videos, but make sure to get RIGHT to the point, make a big claim, or talk about the biggest benefit viewers will get from sticking around to the end.



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People love stories. And, when you’re creating a social media video, you have the opportunity to tell one. When coming up with a story for your video, think about what you want your viewers to take away from it. Do you want them to be inspired? entertained? informed? Once you know what message you want to get across, you can start crafting your story. Remember, a great story has a beginning, middle, and end. So, make sure yours does too!



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One of the most important aspects of creating a high-quality social media video is to ensure that it is properly lit. Poor lighting can make your video look unprofessional and can even make it difficult to see what is going on. When filming indoors, try to film near a window or use artificial lighting to ensure that your video looks its best. Try to minimize harsh shadows to make yourself or others look better unless you’re going for a unique stylistic choice.

Another important tip for filming great social media videos is to pay attention to your background. A cluttered or busy background can be distracting and take away from the overall quality of your video. If possible, try to film in front of a plain wall or in an area with minimal distractions. This will help keep the focus on you and your message.


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Finally, be sure to pay attention to sound quality when filming your social media video. Poor sound can make your video difficult to watch and can turn viewers away. If possible, film in a quiet area or use external microphones to ensure that your audio is clear and easy to hear.


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Whenever possible, try to use natural sound in your videos. This could be anything from the sound of waves crashing on the shore (if you’re filming at the beach) to people laughing and talking (if you’re filming at a party). Natural sound helps to create a more immersive experience for viewers and can make your videos more enjoyable to watch.



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Adding captions and subtitles to your videos is a great way to make them more accessible to a wider audience. It also allows people to watch your videos without having the sound on (which can be helpful if they’re watching in a public place). Captions and subtitles also help to reinforce the message of your video, making it more likely that viewers will remember it.



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Once you’ve filmed your social media video, it’s important to properly store and organize your files. This will help you keep track of all your footage and make it easy to find the specific clips that you need when editing. We recommend creating a folder for each video project and storing all related files (audio, photos, etc.) in that folder. This will help keep your projects organized and make them easier to find later on.

When it comes to storage, there are a few options available. You can store your files locally on your computer or an external hard drive, or you can upload them to a cloud-based storage service like Dropbox or Google Drive. Internally, we love using Google Drive because it’s easy to use and it makes sharing easy. Whichever platform you decide to use, make sure your files can be shared with our team so we can download them!



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If you have the budget, investing in some quality gear will go a long way in making your videos look more professional. For example, buying a DSLR camera and using a tripod will improve the overall quality of your shots. Additionally, using an external microphone will ensure that your audio is clear and easy to understand.

Here’s a list of some recommended gear that can help you take your videos to the next level when filming:

  • Gimbal: Whether you’re using a pro camera or your iPhone, there are gimbals that can help stabilize your camera to keep your footage smooth and cinematic. Here’s an example of a gimbal made for iPhones
  • External Microphone: Here’s a link to some external mics for iPhones on Amazon
  • Basic Lighting: Using a couple of lights can make a huge difference! You can pick up some cheap ones on Amazon, but if you have a good budget, we always recommend Apurture
  • Backdrop Paper: If you record videos in a single location, such as YouTube videos or vlogs, investing in a paper backdrop can make your videos look much more high-production. We love and use Savage for our paper backdrops.



By following these tips, you’ll be able to create high-quality social media videos that are both engaging and professional! So what are you waiting for? Start filming today!

If you found this blog post helpful, be sure to check out our other blog posts for more great tips and advice! And don’t forget to follow us on social media for all the latest updates! Thanks for reading! Until next time!

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