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Brand: Legacy Group Capital is a seasoned real estate investment company with a formidable track record dating back to 2006. The firm prides itself on delivering consistent and lucrative returns, even navigating through the 2008-2009 economic downturn with a remarkable 14% ROI and zero investor losses.
Unique Selling Points: Legacy Group Capital offers a diverse set of financial solutions for four primary target groups: investors, consumer borrowers, real estate developers, and mortgage professionals.
Legacy Group Capital, with a rapidly expanding team of over 50 employees, was confronted with the formidable task of scaling its business while maintaining operational efficiency and employee satisfaction. Our team at EVOLV Creative was tasked with streamlining their growth across multiple business verticals in a way that seamlessly aligned with their existing marketing efforts.
Legacy Group Capital, with a rapidly expanding team of over 50 employees, was confronted with the formidable task of scaling its business while maintaining operational efficiency and employee satisfaction. Our team at EVOLV Creative was tasked with streamlining their growth across multiple business verticals in a way that seamlessly aligned with their existing marketing efforts.
Initially, Legacy Group Capital was keen on expanding its investor base. We responded with targeted marketing initiatives—spanning video production, digital advertising, and email marketing—to attract accredited investors and generate valuable leads. Their subsequent focus shifted to launching new Consumer Lending offerings, for which we replicated our successful marketing formula, but this time tailored to attract qualified consumer lending leads across multiple states.
Prior to our engagement, the internal marketing team was inundated with administrative tasks that yielded no direct revenue. Our initial consultation helped them pivot towards revenue-generating activities, thereby accelerating the attainment of their growth objectives.
We developed a tailored marketing plan rooted in the core business pillars of Legacy Group Capital. This allowed for rapid execution, measurable improvements in key performance indicators, and scalable internal processes.
Our videos, customized for their website and ads, elevated their brand’s digital footprint, generating significant audience engagement.
We breathed new life into Legacy’s online presence, designing a modern website aimed at converting traffic into actionable leads and inbound phone calls, complete with strategically refined copy and messaging.
We eliminated the inefficiency of email back-and-forths by implementing a collaborative Monday.com dashboard, thereby expediting the content approval and revision processes.
Our targeted Meta and Google ad campaigns not only boosted engagement but also reduced their cost per lead from a staggering $226 to an impressive $46.
Over the course of 6 months, we developed more than 15 specialized landing pages for various Legacy offerings. This resulted in an astounding 300% reduction in lead acquisition costs.
In terms of tangible outcomes, we generated 270+ leads across their accredited investor and consumer lending verticals. We boosted their website traffic by a colossal 1530% within a year while also ramping up on-site engagements by 87%. Over 50 glowing Google My Business reviews were garnered, along with the production of more than 150 high-quality videos. The cherry on top: is the launch of a fresh, modern website slated for completion in Q3/Q4 2023. Overall, Legacy Group Capital has reaped substantial benefits in every facet of their operation.
500 108th Ave NE, Ste. 1100 Bellevue, Washington 98004