It’s no secret that video is one of the most powerful marketing tools available. When used correctly, video can help you boost your brand, drive traffic to your website, and even increase sales.
But how do you make sure you’re getting the most out of your video marketing efforts? Here are 6 tips to help you maximize results from video:
No one wants to watch a video that is poorly produced and boring. If you want people to watch your videos, make sure they are high quality and offer something unique or interesting. Your viewers are always wondering “what’s in it for me?”, so aim to provide value or something interesting within the first few seconds.
People love short & sweet content. The average human attention span is shorter than a goldfish, so when in doubt, speed it up! Keep your videos under two minutes whenever possible, and get to the point quickly.
And don’t forget to add a call to action at the end of your video! Viewers are more likely to take action when they know what you want them to do, so tell them! Always include a call-to-action at the end.
People love stories, and video is the perfect medium for telling them. Use video to share your brand story, or even just interesting stories about your products or services.
Think about the stories you can tell that will resonate with your audience, and make sure to craft a video that is emotional and engaging.
A great story has the power to change people’s minds and hearts, so don’t underestimate its importance!
The fastest way to ruin a good story during a video is to have low-quality audio. Make sure your audio is clear and easy to understand, or else your video will lose its impact.
Remember, when people can connect with your story, they’re more likely to become loyal customers or fans.
Just like any other type of content on your website, if you want people to find your videos, you need to optimize them for search engines. This means including keywords and phrases in your video titles and descriptions that people are likely to search for.
If you’re not sure what keywords to use, try using a keyword research tool like Google AdWords Keyword Planner.
Additionally, make sure to include a video sitemap on your website so that search engines can easily find and index your videos.
If you’re using WordPress, there are plugins like Yoast SEO that will automatically generate a video sitemap for you.
Don’t forget to promote your videos! Just because you’ve published a video on your website or YouTube channel doesn’t mean people will automatically find and watch it. You need to actively promote your videos through social media, email marketing, and other channels.
The more views and engagement your videos get, the more likely they are to show up in search.
When it comes to social media, there are even optimal times to post content, but experiment and see what times work best for your audience and platform.
Make sure you’re using video thumbnails and descriptions that will grab people’s attention and make them want to watch. Just like with any other type of content, if you can get people to click, they’re more likely to watch.
And finally, don’t forget to embed your video on your website as well! Adding video to your website can help increase the amount of time people spend on your site, which is a major ranking factor for search engines.
Not to mention, video can also help increase conversions and click-through rates.
In 2020, 96% of consumers increased their online video consumption, and 9 out of 10 viewers said that they wanted to see more videos from brands and businesses. In fact, as of 2022, an average person is predicted to spend 100 minutes per day watching online videos.
If you want people to find and watch your video, make it easy for them by embedding it prominently on your website.
Last but not least, don’t forget to measure the results of your video marketing efforts. Keep track of how many views and clicks your videos are getting, and use that data to optimize and improve your video marketing strategy over time.
It’s important to constantly experiment and test different video content, formats, and strategies to see what works best for your business.
Some tools that help us track engagement and results are:
If you’d like to shortcut your path to video success and remove the guesswork, our team offers complimentary video strategy sessions to help you identify which content forms will help you reach your goals the fastest.
There you have it! Follow these 6 tips, and you’ll be well on your way to getting more views, engagement, and conversions from your video content.