Creative Video Marketing Strategies For Home Builders (Case Study)

As a leading home builder in Washington State, Conner Homes understands the importance of creating engaging video content that helps their development communities stand out and attracts new home buyers. With over 60 years of experience in the industry, they have a deep understanding of what it takes to build quality homes that truly shine.

To help them achieve their marketing goals faster, we at Evolv Creative partnered with Conner Homes to create a series of high-quality video content that would educate prospective home buyers on their various communities and showcase the unique features and benefits of their homes.

home builder marketing

Through our expertise in marketing and video production, we were able to create engaging videos that helped Conner Homes reach their target audience more effectively while reducing customer inquiries.

Our team worked closely with Conner Homes to understand their needs and vision for the project, ensuring that our videos fully embodied the company’s values and messaging. We then created compelling videos that highlighted key aspects of their company and each community, such as its amenities, location, and homes themselves. These videos were highly effective in engaging potential home buyers and enticing them to learn more about Conner Homes’ offerings. Take a look at some of the Community Tour videos we created below.

For home builders, corporate videos can be an effective way to show potential homebuyers the care and attention that goes into developing their homes.

Our corporate videos detail their processes and procedures and showcase their commitment to customer satisfaction. We believe that these videos are an essential part of any content strategy, and they have helped Conner Homes build trust with potential homebuyers.

Buying a home is a big decision. There’s a lot to think about, from mortgages and inspections to utility bills and home repairs. That’s why we helped Conner Homes create “Homebuyer Orientation” videos, meant to educate new homeowners on everything they need to know about owning a Conner home.

These videos cover topics like how to read your energy bill, when to schedule maintenance, and who to contact if customers have any questions or concerns.

We believe that this video series is a valuable resource, as it helps to reduce the number of phone calls and emails they receive since everything is shown in a visual, easy-to-understand way.

Take a look at one of the Homebuyer Orientation videos below.

Overall, our partnership with Conner Homes has been a great success. Thanks to our strategic approach to video production and marketing, they have been able to attract more prospective home buyers and educate customers easily with fewer manual support requests.

We look forward to continuing our work with this reputable builder as they continue to grow and succeed in the housing market.

If you’d like to view more content we produced in partnership with Conner Homes, check out the Video Showcase below.


Let’s talk about how our team can help you achieve your marketing goals faster. Tap the button below to schedule a quick introduction call.