You’ve finally done it—you’ve made the perfect high-quality video ads for your brand. The production quality is top-notch, the script is on point, and your team couldn’t be more proud of the final product. But now what? Just because you have a video doesn’t mean that people will automatically flock to watch it. In order to make sure your video is seen by your target audience, you need a solid video advertising strategy.
Increase brand awareness
When you run video ads, you are increasing the chance that your target audience will see your ad and be exposed to your brand. The more times someone sees your ad, the more likely they are to remember your brand and what you have to offer.
Drive website traffic
Video ads are a great way to drive traffic to your website or offer. You can include a call-to-action in your video ad that encourages viewers to visit your website to learn more about your product or service.
Generate leads and sales
Video ads can be extremely effective in generating leads and sales for your business. If you include a call-to-action in your video ad, you can encourage viewers to contact you or purchase your product or service right away.
According to Hubspot, Marketers feel more positive about the return on investment offered by video than ever, as it continues to strongly influence traffic, leads, sales, and audience understanding.