Welcome to this case study where we take you behind the scenes to reveal how EVOLV Creative helped Tom’s Watch Bar launch a wildly successful Grand Opening in D.C. Navy Yard.
This comprehensive report will detail how our holistic approach—encompassing paid advertising, content creation, strategic planning, and more—brought the client’s vision to life and turned it into a slam dunk.
EVOLV Creative rolled up its sleeves to tackle these challenges head-on. Here’s how:
We crafted a personalized marketing strategy & roadmap to establish a clear timeline of work & deliverables.
Utilized data-driven methods to identify an enticing $1 drink offer, allowing Tom’s Watch Bar to generate email leads of local sports fans cost-effectively.
We produced engaging video content tailored for Meta & Google Ads, significantly enhancing brand visibility and drawing crowds.
Provided a collaborative dashboard to streamline the approval process for content and creative elements, eliminating the need for cumbersome email threads and speeding up revisions.
Ran targeted campaigns on Meta and Google, which garnered high engagement and lowered cost per lead from an initial $42 to an astonishing $2.19.
Implemented conversion-optimized landing pages that drove a higher volume of quality leads, leading to a surge in email subscriptions. Our team launched split tests to increase landing page conversion rates from 25% to 29%
Integrated a lead-generation form that queried respondents on their favorite sports, using their answers to segment them into specific lists for targeted, sports-specific promotions.
Developed and deployed a series of emails to excite leads about the Grand Opening, resulting in higher engagement and foot traffic.
Curated and managed content on Tom’s Watch Bar’s social media channels to augment organic reach and build a loyal, local following.
The grand opening was not just successful; it was a triumph. From packed seats to skyrocketing sign-ups for the $1 drink offer, Tom’s Watch Bar in D.C. Navy Yard had a debut that will be talked about for seasons to come.
EVOLV Creative is proud to have been a driving force behind the grand opening’s resounding success. Our comprehensive services provided Tom’s Watch Bar with the marketing arsenal they needed to score big on their grand opening day.
Interested in achieving similar results for your business? Contact us today to discuss how EVOLV Creative can help you reach your marketing goals.